Power comes from unlocking your subconscious. Embrace your true self — be proud of each and every facet of who you are. It’s simple. Stop looking in the mirror in order to see what it really means to be human. Love you for you. It’s a message singer/songwriter/dancer Adam Cola has championed since his formative years growing up in a conservative part of Montreal, Canada. “Be comfortable living without labels. By living my truth, I let who I am speak for itself. I want to brighten lives and empower people with my music. I want to inspire people to be fearless, feel sexy, and dare to be different. I want to be a beacon of light for people who struggle with the need to fit into a certain category in order to feel accepted.”
His path was born out of happenstance while at summer camp. As a wide-eyed seven year old, Adam discovered his knack for picking up dance steps and he’s never looked back. Throughout his teens, he fueled his passions, participating in every dance/fashion/artistic event he could, developing impeccable style and a thoughtful sense of self. “The biggest freedom was letting go of aspects about me that were once disapproved and instead being true to myself,” he confesses. Shedding life’s preconceptions, Adam took his talents to Los Angeles, home to creative transplants and collaborative imagination.
Connecting with renown production crew No Dayz Off (Ger’rell “Rellevant” King, Donye’a Goodin, Desmond Copeland), the ensuing chemistry gave wings to the magnetic “Be Free,” a kinetic lollipop that’s more than just danceable electro-pop, it’s a posit. Silky smooth with an insatiable groove, it commands you. With an intangible sexiness you can’t ignore, the single quickly eclipsed playlists as it jet set with the effervescent, racking up over 800,000 combined plays on Spotify and YouTube. Digital Journal noted, “vocals are crisp and the melodies are refreshing and relevant” with culture icon Perez Hilton declaring, “Be Free is such a gay song — in the best way possible! From the lyrics to the production, this song screams PRIDE!” This grand entrance only scratched the surface of his impetus.
With a vision coming into its own, his rhythmic torso became as interwoven as poetry is to motion. It wasn’t just a revolution, it was an evolution, an overthrow of the status quo. With the release of the scintillating anthem, “Dancin,” his true north became apparent, to liberate the parrots. Painting a hypnotic aesthetic is the art of kinetic arithmetic as Cola faithfully creates the effect of dancing on the ceiling of an erotic daydream. It takes the seminal work Mirwais did with Madonna and adds a spellbinding sheen. It straps on Britney’s Blackout and hits the town. If chiffon were a sound, this would be its crown.
“Be Free,” “Dancin,” and his 2019 releases of the massively hip “Stylin” and “Chanel No. 5” are the first forays from his 12-track excursion that peeks behind the curtain. Starting with 50 demos for his forthcoming debut album, Make Your Mark, Adam synched with some of the world’s hottest producers to craft a cohesive journey to self-discovery. It was a true labor of love. In addition to the No Dayz Off crew, Cola collaborated with in-demand DJ, Anthony Pisano, and Grammy Award winning producer and mixer, Neal Pogue (Outkast, P!nk, TLC, Robyn). It’s a spiritual tour du force as the flesh of his sonic lust sucks your blood with a higher love. With tinges of inspiration from Usher and Justin Timberlake, a hint of Prince and Adam Lambert, and the essence of a voyeur becoming a vampire, it activates your senses until you’re defenseless to just be at one with the upper echelon.
From the stage or stereo, it’s music with an arrow where the parochial is pierced by the mercurial. It’s medicine for the soul, for when you feel vulnerable is when you’re at your most beautiful. Pour yourself a Cola. Dance. Be free. Drink the ephemeral and say hello to the eternal.